Framework
Five Connected Commercial Functions
01
Market Access Providers
Organizations offering access to consumers, business customers, retail environments, digital marketplaces, or other commercial audiences.
Responsibilities
- Provide suitable customer-facing opportunities.
- Facilitate product or service discovery.
- Record measurable customer interactions.
- Support commercial validation through actual market activity.
Examples
Retail networks, marketplaces, business communities, event organizers, and customer acquisition platforms.
02
Distribution Network Providers
Organizations helping businesses establish or expand sales channels.
Responsibilities
- Connect businesses with potential affiliates and resellers.
- Support channel partner recruitment.
- Facilitate commercial introductions.
- Record relevant distribution and sales outcomes.
Examples
Reseller communities, affiliate networks, distribution associations, and regional business networks.
03
Commercial Transaction Facilitators
Organizations enabling defined commercial transactions involving products, inventory, supplies, fulfillment, and settlement.
Responsibilities
- Structure identifiable commercial requirements.
- Connect relevant buyers, suppliers, and selling channels.
- Record fulfillment and settlement activity.
- Support repeatable commercial cycles where appropriate.
Examples
Inventory procurement platforms, trade networks, wholesale marketplaces, and supply-chain financing facilitators.
Commercial transactions must have genuine underlying business activity and clearly defined legal and financial terms.
04
Local Capital Providers
Organizations or investors evaluating businesses for appropriate local financing or investment opportunities.
Responsibilities
- Review relevant commercial records.
- Assess funding requirements.
- Conduct independent due diligence.
- Make independent financing or investment decisions.
Examples
Angel investors, private investment groups, community investment networks, and regional capital providers.
05
Growth and Investment Advisory Organizations
Organizations supporting business expansion, financial preparation, and access to larger capital markets.
Responsibilities
- Assess commercial and investment readiness.
- Support financial and strategic preparation.
- Facilitate relevant professional introductions.
- Assist with suitable fundraising processes.
Examples
Corporate finance advisors, investment advisory firms, growth consultancies, and authorized capital-raising intermediaries.
Independent by Design
No participating organization is required to provide every function.
A business may engage multiple organizations simultaneously, subject to their individual terms and eligibility requirements.